A RIGHT MLM vehicle driven WRONGLY, hence "Makes Life Miserable (MLM)" for some

It looks like the MLM industry is suffering a backlash again recently as a certain company in Singapore was being investigated for allegedly being involved in some investment schemes or money games.

I agree with Mr Seah Seng Choon, executive director of Consumers Association of Singapore (CASE), that the MLM Act should be extended to investment schemes sold via MLM, and clearly draw the line between consumable products and investments. In such investments, usually a substantial amount is involved and CASE is concerned that some companies have turned the sale of consumable products into investment schemes.

In my book entitled "I Don't Like MLM!", I have mentioned that MLM, commonly known as Network Marketing, is simply about building a network of consumers who in turn would help to market the products via word-of-mouth especially after they have used the products and experienced their benefits. Hence, the name Network Marketing, or simply expressed as Marketing via a Network of consumers. But, unfortunately, since memorial times, this concept has been misused and abused as a pyramid scheme, investment scam or money game, to the extent that it was deemed illegal and banned in Singapore from 1973 till 2000.

MLM as it is, by itself, is not wrong; but it has been wrongfully used and hence badly misunderstood.

To have a balanced perspective of MLM, you may like to buy a copy of my book by calling the distributor at (65) 6100 6898. You can click on the weblink above to read more about the book. For those in the MLM industry, you may like to purchase the book in bulk and distribute them to your friends to help them understand MLM better.