Would you buy the new ink cartridge or a new printer?

Think about this scenario that could happen to you, too.

If the printer costs $108, and the toner cartridge costs $93, would you buy the new toner cartridge when the existing one runs out, or would you rather sell the printer to your karang-guni man and buy a new set of printer that comes with a new toner cartridge?

Of course, the manufacturers are getting smarter nowadays, they only fill the cartridge up to 70% full. So, there is still a justification for you to buy the new refill. The refills or consumables are usually the main or bread-and-butter revenues of the company.

As with many products, it is the consumables that consumes lots of money! Just think about cars (fuel), handphones (air time), water heater (water), refillable air freshner (aromatic liquid refill), torch lights (batteries) etc.