Are we too busy or too lazy to be GRACIOUS?

What does such a big poster displayed at the bus-stand tell of Singaporeans? Do we need to be told to be gracious? Are you too busy, or are we too lazy to be gracious? Are we so caught up in our work and study that we have no time to be gracious? Does being gracious take time? Does it take time to offer a seat, or to let someone else alight first? It appears to be just an attitude of indifference or "Bo Chup" in Hokkien dialect.