A positive step forward in the mobile industry in Singapore..

Most mobile subscribers would remember that in the early days, when we wanted to switch mobile operators for better deals, we always had to think about how many friends we have to inform about the new changed number, and after much thinking, we decided not to switch but remain with the same operator, foregoing the better benefits offered by other mobile operators. Those hassles that came with the change of mobile number have stopped many from switching and hence many consumers were being marginalised and disadvantaged.

I am glad that since 13 June 2008, Singapore has implemented Full Mobile Number Portability solution to benefit all mobile consumers. Full Mobile Number Portability is a solution that allows consumers to keep one mobile number for life, even when they switch operators. I should say this is a very good pro-consumer initiative of the Infocomm Development Authority of Singapore.

This initiative has brought about a phenomenal change in Singapore’s mobile market. Consumers are now empowered with greater flexibility to choose from the offerings from mobile operators. This would in turn intensify competition and push the mobile operators to work harder to attract and retain their subscribers. More competitive pricing and better value-for-money mobile service deals will also benefit those who choose to remain with their current mobile operator. With this change, consumers will be the biggest winners.