How fair are the prices at the FairPrice Supermarket?

How fair are the prices at the FairPrice Supermarket?

Just take the Scott's Emulsion Cod Liver Oil as an example. FairPrice Supermarkets are selling it at S$7.50. The same item is available in some Chinese medical shops at S$6.50 and I have found one shop in my neighbourhood where the same product is sold at just S$6.10. It is S$1.40 or 20% cheaper! The interesting thing is, the shop owner is keenly aware that FairPrice Supermarkets are selling the product at S$7.50, and yet he is still happily selling it at just S$6.10. Is he making a loss? Obviously not. So, if he could make money at this price, imagine how much more the FairPrice Supermarkets are making!

So, if you want to get the best value for your money for the regular shopping items, do some homework and you might be surprised to get a price that is better than fair!